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Your Best Friend In a Medical Emergency.



When you use COHUM services, you trust us with your information. This Privacy Policy is meant to strengthen that trust. It will help you understand what data we collect, why we collect it, and what we do with it. This is important. We encourage you to take time to read it carefully.

Last modified: April 9, 2017

Using our services implies that you need to provide us with your personal data, including your medical history. When you share such information with us, for example by creating a COHUM Account, we can make those services even better – to possibly request emergency response on your behalf or to ensure your information is shared rapidly and easily with emergency personnel. As you use our services, we want you to be clear how we’re using information and the ways in which you can protect your privacy.

Our Privacy Policy explains: What information we collect; why we collect it; how we use that information; the choices we offer, including how to access and update your information.

We’ve tried to keep it as simple as possible, but if you’re not familiar with terms like cookies, IP addresses, and browsers, then read about these key terms first. Your privacy matters to COHUM. So whether you are new to COHUM or a long-time subscriber, please do take the time to get to know our practices – and if you have any questions contact us.

We collect information to provide better services to all of our users – from basic stuff like your email and phone number for communications, to complex things like your medical history.
We collect information in the following ways:
 Information you give us: Our services require you to sign up for a COHUM Account. When you do, we’ll ask for personal information, like your name, email address, telephone number or credit card to store with your account.
 Information we get from your use of our services: We collect information about the services that you use and how you use them, like the type of medical ID you prefer, or your potential use of emergency services.
 Device information: We collect device-specific information (such as hardware model, operating systemversion, unique device identifiers, and mobile network information including phone number). COHUM may associate your device identifiers or phone number with your COHUM Account.
 Log information: When you use our services or view content provided by COHUM, we automatically collect and store certain information in server logs. This includes:
Details of how you used our service, such as your search queries;
Telephony log information like your phone number, calling-party number, forwarding numbers, time and date of calls, duration of calls, SMS routing information and types of calls;
Internet Protocol (IP) address;
Device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL;
Cookies that may uniquely identify your browser or your COHUM Account.
 Location information: When you use COHUM services, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide COHUM with information on nearby devices, Wi-Fi access points and cell towers.
 Local storage: We may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.
 Cookies and similar technologies: We and our partners may use various technologies to collect and store information when you visit a COHUM service, and this may include using cookies or similar technologies to identify your browser or device.

Information we collect when you are signed in to COHUM, in addition to information we obtain about you from partners, may be associated with your COHUM Account. When information is associated with your COHUM Account, we treat it as personal information. For more information about how you can access, manage or delete information that is associated with your COHUM Account, visit the Transparency and choice section of this policy.

We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new services, and to protect COHUM and our users. We also use this information to offer you tailored service – like offering you services most relevant to you. Most importantly we use the information to ensure your safety to the best of our ability.

We may use the name you provide for your COHUM Profile across all of the services we offer that require a COHUM Account. In addition, we may replace past names associated with your COHUM Account so that you are represented consistently across all our services.

If you have a COHUM Account, we may display your Profile name, Profile photo, and actions you take on COHUM or on third-party applications connected to your COHUM Account (such as ER or Trauma Centers or EMT Services, reviews you write and comments you post) in our services, including displaying in commercial contexts. We will respect the choices you make to limit sharing or visibility settings in your COHUM Account.

When you contact COHUM, we keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.

We use information collected from cookies and other technologies to improve your experience and the overall quality of our services.

We may use techniques like data analytics to analyze data. We may combine personal information from one service with information, including personal information, from other COHUM services – for example to make it easier to share information rapidly in emergency situation.

We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.

COHUM processes personal information on our servers in many countries around the world. We may process your personal information on a server located outside the country where you live.


People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used.

You may also set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being set by us. However, it’s important to remember that many of our services may not function properly if your cookies are disabled. For example, we may not remember your language preferences, if applicable.


Whenever you use our services, we aim to provide you with access to your personal information. If that information is wrong or out-of-date, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. When updating your personal information, we may ask you to verify your identity before we can act on your request.

We may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup systems).

Where we can provide information access and correction, we will do so free of charge, except where it would require a disproportionate effort and/or where we are providing management service of your account. We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.

We do not share personal information and readily personally identifiable information with companies, organizations and individuals outside of COHUM unless one of the following circumstances applies:
Emergency situations: Providing your medical history to medical or first responder personnel in emergency situation is our primary service. We will share all your personal information including your Organ Donor status and Advance Care Directive status with the concerned companies, organizations or individuals in such situations. You have implicitly and explicitly and irrevocably provided your consent in these situations. You have agreed that COHUM does not need any further consent from you.
For external processing: We provide personal information to our affiliates or suppliers or other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.
For legal reasons: We will share personal information with companies, organizations or individuals outside of COHUM if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
 Meet any applicable law, regulation, legal process or enforceable government request;
 Enforce applicable Terms of Service, including investigation of potential violations;
 Detect, prevent, or otherwise address fraud, security or technical issues;
 Protect against harm to the rights, property or safety of COHUM, our users or the public asrequired or permitted by law.
We may share non-personally identifiable information publicly and with our partners – like medical institutions and businesses, universities or connected sites. For example, we may share information publicly to show trends about the general use of our services.
If COHUM is involved in a merger, acquisition or asset sale, we will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.
We work hard to protect COHUM and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:
  We encrypt many of our services using SSL.
  We may offer you two-step verification when you access your COHUM Account.
  We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
We restrict access to personal information to COHUM employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.


Our Privacy Policy applies to all of the services offered by COHUM and its affiliates, but excludes services that have separate privacy policies that do not incorporate this Privacy Policy.

Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you as other businesses, sites that may include COHUM services, or other sites linked from our services. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our services, and who may use cookies and other technologies to serve and offer relevant services.


We regularly review our compliance with our Privacy Policy. We also adhere to several self regulatory frameworks. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.


Our Privacy Policy may change from time to time. We will not reduce your rights under this PrivacyPolicy without your explicit consent. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We may also keep prior versions of this Privacy Policy in an archive for your review.


The following notice explains specific privacy practices with respect to certain COHUM products and services that you may use:

COHUM Medical ID: Your primary identification information and contact number for your emergency contact (may be COHUM in the case where you are a Premium Member). It also displays some of your most critical medical information. The ID must always be in your possession and ideally always on your person. Security and access to your COHUM Medical ID is entirely in your hands. Our privacy policy cannot govern use or misuse of the information on the ID.